by: Ivan Delman, DC
Business cards have power. They're "Instant
Advertising" every time you hand one out. Ask yourself,
"How effective is my business card? Where does it go when
I hand it out?"
When I see a business card, it usually
looks the same as thousands of other business cards. I throw
away about ninety percent of them on the same day!
Why is that? Because most cards are not
I first heard this concept at a Jim Parker
seminar. Jim's acronyn still rings true to-day, "W.O.C .Whip
Out Card at every opportunity and make your card special to the
One way to make that card special is to
offer a benefit for your prospective patient right on your card.
You'll greatly increase chances to sell something if you give
Having a strong sales tool like the word
FREE! on your card makes it special. When you hand out a card,
write on the back, Gary, please present this card at my office
for your FREE consultation. Offer expires in 30 days. Looking
forward to seeing you, Dr. D. June 28, __.
Several important sales points were covered
within this short, hand-written message:
I wrote it by hand in front of the recipient.
I called the recipient by his first name.
I signed it with my nickname rather than formal title and dated
I offered a free consultation, which added value to the card
and added an expiration date.
For efficiency, all of the above can also
be pre-printed on the back of your card, since you probably have
a standing free consultation policy.
To help advertise my presence, I used to
leave my cards in phone booths, on community bulletin boards,
and in gas stations. Whenever I was in our library, I placed
business cards in as many health-oriented
books as possible. In restaurants, my server always got his or
her tip with a note written on the back of my card expressing
my thanks for their excellent service.
Once you start thinking creatively about
using your business card, the possibilities are extensive. So,
take a good look at your business card. It's your secret weapon!
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