The American Academy of Family Physicians (AAFP) has struck a deal with Coca-Cola to sponsor its consumer-focused website, familydoctor.org
Amusingly enough, the AAFP’s Consumer Alliance is a program that allows corporate partners like The Coca-Cola Company to work with them to educate consumers about the role their products can play in a healthy, active lifestyle. Isn’t that amazing?
Coca-Cola will underwrite the development of “consumer education content on beverages and sweeteners,” according to the AAFP. The medical society expects to sign up other corporate sponsors in coming months, but the Coke agreement is likely to raise eyebrows in light of the fact that soft drinks and other sweetened beverages have been implicated in our obesity epidemic.
FamilyDoctor.org was recently named one of “Five Great Health Sites” on a Newsweek.com blog, and one of the “‘Top Ten’ Most Useful Web Sites” by the Medical Library Association. The new beverage and sweetener content is expected to launch in January 2010.