Chiropractors, Wellness, and Our Office Websites
You know that feeling you get, when you read an article that rubs you the wrong way?
Well, I was all set to editorially unload on a new article, published in Chiropractic & Manual Therapies, titled:
Chiropractic Wellness on the Web: The Content and Quality of Information Related to Wellness and Primary Prevention on the Internet, because it ragged on about the use of the word subluxation. That always sets me right off.
But instead of checking my brain at the door, I read the whole article a second time, and decided to take a look at their websites, to see if they practiced what they preached.
Since I has already written to the lead author, Will Evans, DC, PhD (the Director of Research at Texas Chiropractic College) and received a polite response, I decided to check out TCC’s website.
After viewing their site, I want to invite EVERY chiropractor who has a website to scroll down and look at the links under the Benefits to the Community.
The one for Nutritional Consultation caught my eye:
Even though good nutrition is an important part of living a healthy life, most people do not have diets that provide them with proper or complete nutrition.
At Texas Chiropractic College’s Moody Health Center, we stress the importance of doing everything possible to live healthy lives through the nutritional consultation we provide. Our doctors and student interns can offer guidance on a wide variety of nutritional vitamins and supplements. While many of the supplements we prescribe may be for nutritional benefits, many others are given as an adjunct to treatment to enhance healing.
Short, sweet and very to-the-point. The one describing chiropractic is equally delightful:
The chiropractic care that takes place at TCC’s Moody Health Center has a significant impact on the quality of life for the patients it serves. Our chiropractic care takes a holistic approach to health and well-being, including not only the physical but psychological and social aspects of life as well.
Our doctors and student interns focus on disorders of the musculoskeletal system and the nervous system, and the effects of these disorders on general health. By restoring normal function to the musculoskeletal system, chiropractic care can play a major role in relieving pain and symptoms associated with:
- Poor posture
- Lack of exercise
- Everyday wear and tear
The primary treatment procedure of a Doctor of Chiropractic is the “spinal manipulation” or “chiropractic adjustment.” The purpose of this treatment is to restore joint motion and mobility by applying a controlled force to restricted joints, thereby alleviating pain and muscle tension.
So, although I started out looking for ammunition to use against them, I found myself asking:
“Gee, I wonder if my website is as clear and unpretentious as theirs is?”
Now that I got that off my chest, I’ like to invite you to:
(1) read the FULL TEXT article, and
(2) take a look at your own website, and think about how proud you are of it.
If you aren’t, then take a look at the TCC website, and consider a redesign.
And remember what they say about the sincerest form of flattery.