Low-Cost Marketing Solutions
SOURCE: ACA News
By Rebecca Jones
Boost your marketing efforts through volunteerism, community outreach and social media.
James Lehman, DC, MBA, adjusts spines, but rubbing shoulders is how he really grew his chiropractic practice in Albuquerque, N.M.
“One strategy that really worked for me involved volunteerism,” says Dr. Lehman, who later left his New Mexico practice to become associate professor of clinical sciences at the University of Bridgeport College of Chiropractic. “I volunteered to work with young politicians running for office. I’d make phone calls, hand out brochures. I developed friendships with a lot of decision-makers, some of whom got elected. Those young politicians, even if they lose, they’ll never forget you.” And being involved in political campaigns allowed Dr. Lehman to introduce himself to thousands of people he would never have met otherwise — each one a potential new client.
Politicking may not get everyone’s vote for preferred strategy for marketing a chiropractic practice, but for those with a taste for electioneering, the cost is nominal and the returns could be staggering.
Marketing doesn’t have to be expensive, and it doesn’t have to be complicated. Community outreach — whether through political campaigns, participating in local events such as festivals or runs, or joining civic organizations — is one tried-and-true marketing technique that goes hand in hand with simply being a good citizen.
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