...on HMOs and Alternative Care
Selected findings from a nationwide
study of HMO senior executives examining their perceptions, the prevalence
and future of alternative care in the United States.
About this study...
the demand for alternative care among health care consumers is growing,
as evidenced by several recent studies on the use of alternative medicine
among the general public. To date, however, there has been little published
information about the perceptions of a key link in the future of alternative
carethe HMOs which lie at the center of the managed care system
in the United States. As the organizations at the forefront of managed
health care in the United States, HMOs have the potential to play a
significant role in the future of alternative care over the next decade.
Healthcare, Inc. commissioned a study on HMOs and alternative care to
gain a better understanding of this market. The study was conducted
by National Market Measures, Inc., a full-service marketing research
company. Some of the main findings of the study address the following:
How do HMOs
view alternative care?
What do HMOs currently offer
and what are their plans for adding these therapies to their product
What are their motivations
for adding or not adding these therapies?
What are their beliefs about
the future of alternative care in the United States?
Conducted from late November 1998 through
early January 1999, the study consisted of telephone interviews with
114 senior executives of health maintenance organizations (HMOs) from
across the country. The population of HMOs nationwide that qualified
for this study was 449, so this sample represents 25% of the entire
universe. In a random sample of 114, the maximum statistical error is
+7.9% in a two-way split of the data at the 95% confidence level
(after applying the finite population correction factor).
For more information about National
Market Measures, Inc., visit their web site at www.nmminc.com.
Acupuncture (97%), herbal therapy (96%), acupressure (89%), and massage
therapy (88%) are most often associated with alternative care.
Chiropractic is often associated with alternative care (57%), but many
HMOs (43%) do not consider it alternative, further validating the reputed
mainstreaming of this treatment option.
HMOs are most likely to add acupuncture (36%), acupressure (31%), massage
therapy (30 %) and vitamin therapy (27%) over the next two to three
Select charts from the Landmark Report
II are also availabe for viewing. Charts include statistics regarding:
|To download and view these PDF
charts you need to
have the free Adobe Acrobat Reader on your computer.
The charts are also available
together in one document to be downloaded for your convenience.
To order the complete Landmark Report I, download the report
ordering form, fill in the required information and fax to Landmark
at (916) 929-2293.